I’m a brand and web designer, a web series producer and I develop and work on strategies that grow brands.
Although I happily freelance in all of the above, I also proudly carry the following business cards:
- Account Director at Beautiful World: attracted to their hiring philosophy of having to 'be good at more than one thing', I joined this London based agency in June 2011 where I head up the accounts team, as well as working on digital planning, design and strategy
- Creative Director at Pixel Philosophy: set up in 2010 to manage my collaborative projects, I am currently co-producing a new webseries for an LGBT audience with Bee Charmer Productions in Canada, as well as working on projects for PayPoint.net and Microsoft
- Producer at Bee Charmer Productions in Canada: I am attached to the award winning webseries, B.J. Fletcher: Private Eye, where I work on brand and audience development and partnership strategies.
Most recently, I spent three years at ecommerce payments provider, PayPoint.net, as their Online Marketing Specialist where I launched and developed the company's social media channels, integrating them into partnership, retention and acquisition strategies at all levels. I also worked on commissioning and producing content, SEO and user experience optimisation, and led the re-design of their website.
I’ve had a pretty varied career development history, but always encompassing creativity, business, communications and campaigning.
Here are the highlights:
Whilst studying for my undergraduate degree, I spent three years at Ticketmaster in London, working my way up and around the business of ticketing and events management, from supervising the phone room during major onsale events to managing box office services for major clients such as the Classical Brit Awards and the Route of Kings concert series in Hyde Park. Upon graduating, I moved to Toronto, Canada, where I joined the client services team at Ticketmaster Canada and worked on the account for the Molson Indy.
I did my MA in Media & Communications at Goldsmiths, where my focus was new media, audience development and alternative politics – how private companies and NGOs use new media to create brands for their campaigns, recruit and engage communities of likeminded individuals and then mobilise them to further their campaigns. This was complemented by three years of working as the information co-ordinator for a domestic violence non-profit organisation that was, at the time, the advisory unit to the Mayor of London on domestic violence.
Most people view temping as a stop-gap to something better. Retrospectively, it was the steepest 18 month learning curve I ever had, introduced me to the inner workings of some amazing companies and taught me how to integrate into teams very quickly. During that time, I worked on developing senior management leadership programmes for Lexis Nexis, did analysis on Disney’s real estate portfolio, sat in on interviews with a financial headhunter, wrote presentation materials for Buena Vista Home Entertainment’s Group Finance Director and learnt how to refine direct mail campaigns at the Lawn Tennis Association. Each booking was extended by at least a month and I was only ever asked to make coffee once.
To this day, I still don’t know how to work a coffee machine.
Blogging on location
London, May 2011*
A red carpet moment with Bridget McManus for our web series, B.J. Fletcher: Private Eye, at OML's Theatre Nights
Cologne, August 2010
Prize giving as the main sponsor of the Philippine Independence Day Football Tournament
London, June 2010*
*Image credit: Gerry Alexis