Every new beginning is marked with a new name.  But I'm having issues selecting one and, as result, it's holding me up somewhat.

I freelance under my own name and will continue to do so in future.  However, because of the projects I’m launching this year and the increasing number of collaborations I’m doing I need to form a limited company with a new business name.

I’m not hiring anyone, I’m not looking to turn into an agency at this stage or anything like that – it’s still going to be projects either delivered exclusively by me or led by me.  Apart from design and web strategy projects, this new entity will look after all of my web series production, any online properties (including blogs) and a new merchandise line.

My work is ever-changing - it ranges from creative to consultancy to management, whilst my clients range from non-profits to businesses and media publishers - so the name needs to be malleable/vague enough to encompass all of these things.  Consequently, I’d like to eschew words like ‘media’, ‘creative’ or ‘productions’.

I’ve narrowed it down to three choices:

• Philosophy Studio – ordinarily, I would have passed on this one because it contains ‘studio’; however, it’s currently the name of my work-related blog and most people that follow me know it.

• Hey, Squish! – I just like this; I came up with this when brainstorming names for my t-shirt line, but ‘Produced by Hey, Squish!’ sounds pretty good too.

• Oli&Chris – Named after the personalities of both of my brothers: fun, witty, courageous, thoughtful, serious, spontaneous, pragmatic, dynamic, juxtaposed…

So, please vote!  And leave your comments in the comments… Thanks!